In the Marche there is an innate sense of taste, style and beauty that turns into the unique ability to create objects of excellence. The gentle hills are home to villages rich in history such as the Montappone district, a renowned international center for the production of hats. A luxuriant landscape where a hard-working community well rooted in its peasant origins, has always intertwined its history with the processing of straw. This is where the journey of the Cappellificio Vecchi begins, one of the most representative companies of that “artisan know-how” that is successful all over the world. Men’s hats and women’s hats have become known everywhere. It all started from here.


Backbone of the company is Alessandra Ciccioli , which transmits its experience to the new generations by sharing a constant commitment with Maurilio Vecchi , her son and husband of the owner Fiorangela , always attentive to fashion and market demands . A century-long history all woven into straw. This And our life, our passion, the result of a tradition handed down for generations. Since the early 1900s , in fact, our family worked as a hatter, with an artisanal production of straw hats. Thanks to the consolidated experience, for over 25 years our company has been creating, producing and distributing certified Made in Italy men’s hats, women’s hats and accessories.


An ancient and indissoluble passion, a natural vocation that has crossed trends and styles from different eras, developing creative, technical and commercial skills that have progressively established themselves all over the world. Our concept of style is synonymous with taste and the ability to express it, but it also means quality and foresight in everything we do. Thanks to all this, our hats have kidnapped the heart of western and eastern countries, s developing a wide-ranging market.